McGill Copywriting

"I have always had a passion for writing copy that not only brings a message across clearly, but has the capacity to create an image and elicit a feeling."

Specializing in product descriptions and web copy, I am a freelance copywriter living in Naples, Idaho. Never heard of Naples, ID? I live in the heart of the inland Northwest with Coeur d'Alene, Idaho and Spokane, Washington being my closest neighbors.

I built my copywriting foundation upon intensive training through American Writers and Artists, Inc., on-going training and education, collaborating directly with Creative Directors, and working as a freelance copywriter under the direction of direct mail and fulfillment agencies. A versatile freelance copywriter for over 6 years, I have written engaging product descriptions, catalog copy, sales letters, and web copy for both small business owners and large companies who want more than just fluff in their marketing campaigns.

My extensive experience as a product description copywriter led to the creation of my first "Do-It-Yourself" Kindle e-book intended for both small business owners and copywriters to write compelling descriptions. It has helped many businesses take "dry" owner-manual style copy and turn them into descriptions that sell.

With a focus on small to medium size business owners, catalogers, and e-commerce retailers, I have grown a list of satisfied clients who continue to use my copywriting service for their content and copy needs...both online and offline. A few of my copywriting categories include retail, fundraising, awards recognition, business team development, and mailing list descriptions.  

Please feel free to take a look at my writing samples to see what I have written for clients and contact me for questions or to request a reasonable rate quote for your upcoming copywriting projects.