McGill Copywriting

Sell it in 75 Words or Less! There isn't room for wasted or "filler" words in great catalog copy. You have to capture your potential buyer's attention IMMEDIATELY. Concise, enthusiastic product description copy evokes an "I can't live without that" mind-set. Be aware...if you copied descriptions from a manufacturer's "stock" product description, the latest Google algorithms could be penalizing your retail website. Simply put...duplicate content = lower page rankings. With my product description copywriting background, you get SEO friendly, original copy that engages consumers and keeps your retail products in the forefront.

Direct mail, sales letters, and marketing materials are all key elements to a successful marketing campaign. For copywriting that is both sales-oriented and engaging, I am the direct response copywriter that can create an impactful message for lead or sales generation. My experience collaborating with direct mail and fulfillment solutions agencies ensures your message is delivered exactly as you intended! 

If you don't capture a potential buyer's attention within the first few seconds, you just lost the sale! Engaging web copy filled with keyword rich content gives you a "leg up" on the competition. As an experienced freelance web copywriter, I write compelling Home pages, About Us pages, Product pages, Blogs, and more in a clear and concise voice to complement your company branding and messaging.

Whether you need just one email or a series of email autoresponders, it's important to reach your targeted audience with an email marketing campaign that gets opened and gets results! Working closely with direct response agencies has helped build my foundation for successful email marketing.

Don't let customers yawn or struggle through copy -  WORSE YET - "click" out of your website or toss your direct mail promotion in the trash. A fresh rewrite or quick edit may be all you need to make your product or landing page irresistible again.